February 17th marked the first of many community events at The1stMovement’s new Denver office. Dave (Executive Director of Creative Services) and Corey (Sr. Business Development Manager) hosted a roundtable for BMA (Business Marketing Association) titled Technology Driving Advertising.
With a conversation focused presentation, the group navigated the world of mobile, digital beyond the web and the future of interaction. The material covered was a bit Atypical for this audience which lead to some thought provoking questions and engagement from the group. Although the group had an idea of what is currently capable in the mobile market place and the effect of QR codes and glyphs, the discussion lead into what could be possible in the future. Dialogue around the evolution of the marketing ecosystem demonstrated how, if implemented correctly, technology will drive more engagement and ultimately higher results. When it rang time for the end of the presentation, a number of people stuck around to learn more about how they could take what they learned and innovate for their company.
