Welcome to the T1M Weekly Agency Digest (returning after our spring vacation). Below you will find some of our favorite news articles, videos, and other updates from the last week. Be sure to follow @the1stmovement to hear our thoughts all week long. Enjoy!
Agency News:
Large companies increasingly turn to best-in-class specialists over full-service shops: http://bit.ly/agencynews
Agencies are using more freelancers to meet new-business needs: http://bit.ly/agency-synergy
“Punch Top Can” not enough for DraftFCB to keep MillerCoors account: http://bit.ly/MillerCoors
Digital revenue accounts for over 30% of agency revenue in 2011: http://bit.ly/digitrev
Launches and Campaigns
New York Times launches “Ricochet”, serves up targeted content and ads for brands http://bit.ly/NYTLaunch
Under Armour “What’s Beautiful” campaign (by RT+P and CP+B) encourages women to compete: http://bit.ly/cp-b
Miller Lite “Punch Top Can” handy for shotgun contests: http://bit.ly/ShotgunML
Pepsi “Pulse” is a pop culture dashboard: http://on.mash.to/Pepdash
AOL focuses on original content with “AOL On” video hub: http://bit.ly/aolfront
UX and Strategy:
Eyetrack study shows how new Facebook pages change the way we see brands: http://on.mash.to/timelinebrand
[T1M Spotlight] Beyond Advertising: marketing requires a focus on engagement and transformation: http://bit.ly/ImaSwT
Coca Cola 2020: moving from “creative excellence” to “content excellence”
Technology:
Google launches ‘Drive’, challenging Box, Dropbox in Cloud Sync: http://bit.ly/Googledrive
Korean Grocery Chain, Emart, creates fun and useful (really) QR code campaign: http://bit.ly/qrshadow
Blackline launches satirical magazine on iPad (only) using impressive HTML5: http://on.mash.to/K0vIoE
Creative:
World’s smallest Ikea store lives in a banner ad:
Terra “Poo WiFi”: harnessing poo to power wifi. Coming soon to a park near you.
Quote of the Week (QOTW):
“Our success has come from being best-in-class at one thing as opposed to being good at a lot of things”
Leslie Bradshaw, COO, Jess3
Thanks for reading, and don’t forget to follow us all week long at @the1stmovement.
