Welcome to the T1M Weekly Agency Digest (returning after our spring vacation). Below you will find some of our favorite news articles, videos, and other updates from the last week. Be sure to follow @the1stmovement to hear our thoughts all week long. Enjoy!
Agency News
T1M wins 3 Golds and 1 Silver at this year’s Horizon Interactive Awards: http://bit.ly/T1Mawards
Webby awards winners announced: http://bit.ly/webby2012
WPP lands Bank Of America’s global account: http://bit.ly/BOAWPP
Coca cola tv conference: http://bit.ly/cocacolabowl
Y&R’s Argentine/Faulkand Islands Ad creates an international uproar: http://bit.ly/olympicads
Tumblr unleashes ads on “Radar” and “Spotlight” features: http://on.mash.to/tumbleAds
Launches and Campaigns
Quiznos first campaign launch in two years:
Orbitz launches facebook campaign requesting fans to “take back vacation”: http://on.fb.me/orbitzvaca
Aldo uses an interactive “shoe-spree” game to attract users to catalog: http://bit.ly/aldogame
Popchips launches a series of online videos using Ashton Kutcher: http://bit.ly/popAshton
UX and strategy
Haptic feedback improvements can change touch for mobile UX forever: http://tnw.co/haptici9
PepsiCo shifts its position and campaign strategy to energize brand: http://bit.ly/pepsiidentity
Technology
Facebook Ad offers opens to all businesses and promises to change social media advertising:
Amex rolls out the first interactive SMS billboard: http://bit.ly/amexrollout
Adobe Creative Suite 6 and Creative Cloud now available to the masses: http://bit.ly/adobe6news
Creative Video features
Nike launches an interactive map projected on an urban landscape:
Brazilian store tracks “real-time” Facebook likes with clothing hangers: http://bit.ly/brazilFB
Funny ad
Quote of the week
“There’s no question mobile is critical.It’s changing the landscape, and we’re looking forward to it. It’s opening up new markets. That’s what mobile is:opportunity”
John Hayes, CMO, American Express
Thanks for reading, and don’t forget to follow us all week long at @the1stmovement.
