Beer, sports, social media partnerships, and digital beyond the ‘bolt-on.’ Welcome to the T1M Agency Digest, where you will find some of our favorite news articles, videos, and other updates from the last week. Be sure to follow @the1stmovement to hear our thoughts all week long. Enjoy!
Agency News:
VML wins digital duties for Coors/Coors Light: http://bit.ly/vmlCoors
The Cannes International Festival awards its first mobile ad awards: http://bit.ly/JF7DWu
Launches and Campaigns:
Nissan Launches new global “What If…” Campaign in airports: http://bit.ly/TWANissan
Social and TV networks partner up for branded campaign launches:
Facebook & TBS: http://bit.ly/tbsfacebook
Twitter & ESPN: http://bit.ly/tweetESPN
Continuing Social partnerships, Twitter partners with Pepsi for “Live For Now Music” global campaign: http://bit.ly/TweetNOW
Beyond “bolt-on interactivity”, Nike’s “My Time Is Now” campaign: http://bit.ly/LTvgu2
“No ‘ing’ is safe” thanks to Campbell Mithun and Popeyes Rip’n Chick’n: http://www.popeyes.com/ripn/
Technology:
Intel to rollout new latops and tablets with free universal WiFi: http://bit.ly/IntelWiFi
Lynx sets out to unveil invisible ads with glasses: http://bit.ly/M7M53U
A top notch guide to doing slo-mo with Twixtor: http://bit.ly/twixtortut
For your viewing pleasure:
Olive Mobile brings the new Infiniti JX to 3D tablet life
How to protect your last beer:
Quote of the week:
“Innovation is a process that combines discovering an opportunity, blueprinting an idea to seize that opportunity, and implementing that idea to achieve results. Remember — no impact, no innovation.” The Little Black Book
Thanks for reading, and don’t forget to follow us all week long at @the1stmovement.
